Saturday, January 07, 2012

The Null Comparative

I just learned something new. A comparative that doesn't actually state what it is comparing to is called a 'null comparative'.

They are most often used in advertising:

"XYZ coffee gives you more flavor!"                  (More flavor than what? Toilet water?)

See the wikipedia entry here:
http://en.wikipedia.org/wiki/Comparative#Null_comparative




No comments:

Ten Basic Listening Activities (A1-A2)

You can find ten new basic listening activities on Road to Grammar right here: http://www.roadtogrammar.com/listening/ These are perfect for...