I've spent a bit of time this year cultivating my social media and I thought this would be a good opportunity to share some of the things I have learnt. I should stress that everything here is based on my personal experience and I'm not some kind of social media expert. But then again, who is?
For my site, roadtogrammar.com, I experimented with the following:
- Twitter
- Facebook
- Pinterest
- Instagram
- YouTube
I was also involved to some extent with a social media campaign for the e-learning company I used to work for, so some of my experience derives from there, too.
Let me start with my most important advice: use a separate account from your personal account. And, in fact, use a separate account for each of your interests, so if you are into baking, politics and teaching, set up a Twitter account for each one. I see a lot of teachers posting about politics and it really puts people off. Similarly, people who follow you for your baking recipes aren’t interested in IELTS tips.
My personal goals for social media were threefold: 1) to gain and interact with followers, just for the fun of it 2) to share discussions with other teachers 3) to promote my website. After some experimentation, I decided on the following format, which I could use for vocabulary and grammar tips:
