Saturday, January 07, 2012

The Null Comparative

I just learned something new. A comparative that doesn't actually state what it is comparing to is called a 'null comparative'.

They are most often used in advertising:

"XYZ coffee gives you more flavor!"                  (More flavor than what? Toilet water?)

See the wikipedia entry here:
http://en.wikipedia.org/wiki/Comparative#Null_comparative




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