Friday, December 25, 2015

Why are soft drinks called soft drinks?

Q: Why are soft drinks called soft drinks?

A: Typically, alcoholic drinks have been known as 'strong' drinks and the stronger ones have been known as 'hard' liquor. To differentiate juices and sodas, they are known as 'soft drinks'.

This originated as a marketing term. Makers of sodas had trouble marketing their products because they were known as 'soda' in some parts of America, 'pop', 'cola' or even just 'coke' in others. In Britain and other countries, they were known as 'fizzy drinks'. Hence the term 'soft drink' was created as a universal term - it sounds nice and also sounds like a pleasant alternative to alcohol.


References:

www.todayifoundout.com/index.php/2011/07/why-carbonated-beverages-are-called-soft-drinks/
english.stackexchange.com/questions/169092/why-soft-drink

Tuesday, December 15, 2015

Business English: Guide to Report Writing

I have just published a guide to writing a short business report.

Features:

  • full example and notes
  • comprehension activity
  • suitable for Business English learners
  • suitable for use as a class activity
  • writing tasks provided
  • mobile-friendly

Salmon and Often

Salmon and Often I've often noticed that speakers of English as a second language mispronounce salmon. It looks like it is st...